Mastering the Art of Repurposing Content: Insights from a Podcast on Event Planning and Content Creation

In the world of content creation, it’s no secret that producing quality and consistent content can be challenging. In the early days of content creation, it was enough to simply produce content regularly, but as the industry evolved and more players entered the space, the bar has been raised.

Today, if you want to stand out, you need to create content that’s not only great but has great staying power!!

By taking one piece of content, such as a podcast episode, and turning it into multiple formats like a blog post, video, social media posts, and more, you can extend the life of your content and reach a much wider audience. Consider these tips to mastering your event content!~

1. Hybrid events require careful consideration

Hybrid events, which combine physical and virtual elements, are becoming more popular than ever. However, it’s important to approach them strategically, or they can fall flat. One key consideration Jon highlighted was that just adding live streaming to an event app may not be enough to make the audience feel included. Selling virtual tickets without an interactive experience may not be appealing to attendees either. So, when organizing a hybrid event, make sure you invest in the right tools and strategies to create a truly integrated experience!

2. Repurpose content with a purpose

When repurposing content, it’s important not to just create content for content’s sake. Instead, you should have a clear goal and strategy in mind. For Jon, repurposing content is all about breaking up recorded content into smaller chunks to pay dividends over time. He emphasizes that entrepreneurs should focus on creating content that can be reused in different formats and on different platforms. This way, you’ll get more exposure, and your content will have staying power!

3. Learning and improvement are crucial for entrepreneurs

One of the things Jon stressed was that learning new skills and improving his processes was critical for his success as a content creator and event planner. For example, by collaborating with a repurposed content company, he learned how to manage his time more effectively and streamline his content production. This helped him take his content and event planning to the next level!

4. Be persistent and adaptable

Creating successful content and events takes time and persistence, and it’s important to be adaptable when unexpected situations arise. Jon used his own experience as an example, highlighting that even though he couldn’t reveal the names of some of the companies he worked with because of NDAs, his clients were still impressed when they learned about his work. By staying consistent and adaptable, he was able to overcome challenges and ultimately succeed!

Repurposing content can be a highly effective way of creating content that has staying power. By taking the time to repurpose and repackage your content in different formats, you can extend its life and reach new audiences. Additionally, when organizing a hybrid event, it’s important to invest in the right tools to create an integrated experience. Entrepreneurs should focus on creating content that can be reused in different formats and on different platforms, while also learning and improving their processes over time. By being persistent and adaptable, entrepreneurs can create successful events and content that leaves a lasting impression!